Innovating the early life nutrition experience.

This was a challenging brief as advertising of baby formula is highly regulated. I managed to conquer it on my own.

Gaining attention

- Industry events

Educate health professions to become advocates

- Influencer Events

Mummy bloggers (PR packs)

App Functions

- content pieces

- 1,000-day planner

- Electronic diagnosis

-24/7 on call support