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Best of the U.S - FOXTEL 

Integrated Marketing Communication Recommendations

Making sure Foxtel sports subscribers 'don't drop the ball' over the summer. Keeping viewers switched on by using the increasingly popular American sports brought to them through Foxtel's expanded partnership with ESPN. My team and I formed a campaign designed to celebrate U.S sports through Australia's strongest identifier with sport's, sports culture. 

 

TARGET AUDIENCE 

INSIGHTS & STRATEGY 

THE IDEA

CONNECT THE CROWDS 

American sports and Australian sports are celebrated in the same way. So we decided that the best way to gain the interest of Australian sports viewers is to show them first-hand the similarities between the two by hosting a live interactive event that celebrates the shared culture of sport.

Executions 

Primary Media

Contents Page
The Big Screen
Foxtel Promo Tents
Locations Map
Event Live Game Schedule
Hyde Park Event Blueprint

Secondary Media

Print
Snapchat Filter
Youtube Pre-roll
eDM
xtrack Ad
ESPN Home Page Re-skin
Foxtel Home Page Re-skin
Print ad
TV Script
Foxtel Magazine Front Page Take Over

MEASUREMENT & EVALUATION 

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